Advisory
A senior operator alongside your board and leadership team. Straight judgement on strategy, investment and performance, and a sparring partner for the people delivering it.
How advisory worksDigital commerce advice from a proven operator.
Langford Digital Advisory is Stephen Langford's practice. Fifteen years leading digital growth for two of Britain's biggest fashion retailers, now available to retailers, brands and investors — by the day, by the sprint, or alongside your board. No consultancy, no full-time hire.
LDA is new. The experience behind it isn't.
Stephen spent 25 years inside M&S, Asda and Tesco doing the job most advisers only describe: growing M&S.com past £2bn, lifting its online margin from 2% to 8%, and building a 200-brand marketplace from zero. Boutique means you get him, directly — not a deck, and not a team of juniors.
What we do
Assignments
Time-boxed work with a clear answer at the end: diagnostics, go-to-market, team capability, marketing effectiveness, technology fitness and due diligence. An honest assessment, clear recommendations, and the evidence underneath them.
See assignments- £800m → £2bn+
- M&S.com revenue
- 2% → 8%
- Online EBIT margin
- 200+ brands
- Brands at M&S, built from zero
- £20m → £250m
- George.com
Founder
Stephen Langford
Stephen was Director of Online, Omnichannel & Partnerships at M&S, growing M&S.com past £2bn and building the Brands at M&S marketplace. Before that he was Commercial VP and Co-Managing Director of George at Asda, where he grew George.com from £20m to £250m.
He has sat in the seat your digital leader sits in, answered to the boards you sit on, and been pitched by the businesses trying to sell to you. That is what he brings into the room.
About StephenThe right conversation starts here.
Whether you chair a listed retailer or you're a founder building the next one, tell Stephen what needs solving.
Start a conversation